Introducing our newest advisor

Brian Barnes joins Ledgebrook as our newest advisor

Brian Barnes

Founder & CEO

About Brian

Brian is the founder and CEO of M1, a consumer fintech company for digital wealth management, and owner of B2 Bank, a nationally chartered bank focused on banking-as-a-service (BaaS).

Brian founded M1 in 2015 after frustrations with the tools available to manage money. Under his leadership, M1 has developed into a comprehensive suite of wealth management products offering personalization and automation to the mass affluent. The company manages $10 billion on behalf of its clients and has raised more than $300 million in venture financing, most recently at a $1.5 billion valuation. In 2021, Brian purchased a small 120-year-old bank in rural Minnesota. B2 Bank maintains its existing business and has built up a digital arm with sophisticated infrastructure to support BaaS capabilities. In one year after the launch of BaaS, B2 has grown from $30 million to over $900 million in deposits managed.

Brian has experience building and operating regulated entities, with M1 being a FINRA-regulated self-clearing broker dealer and B2 being an OCC-regulated bank. He has built technology that safely and securely manages billions of dollars. He has developed a consumer application that has attracted hundreds of thousands of clients who entrust the companies with their life savings. He's a self-proclaimed finance geek who is eager to branch into the insurance space with Ledgebrook.

Why Brian is a game-changer for our team

Brian is a game changer for Ledgebrook, bringing invaluable experience from his success scaling a fintech unicorn operating in a highly regulated environment. His mentorship is particularly valuable to Gage as a CEO navigating a similar journey.

Brian's deep expertise in strategy, fundraising, and change management will provide crucial guidance to the entire leadership team as we scale and evolve.

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